Draw The Line Against Malaria
AR face filter
Creating an AR face filter as part of the global campaign Draw The Line Against Malaria.
In partnership with Malaria No More UK and Facebook.
The graphics in the filter are based on the visual language ‘Muundo’ created by
the artist Láolú Sebanjo.
Software: SparkAR
Company
Whitespace - Dentsu Creative Edinburgh / Dentsu International
www.dentsucreative.com
Team:
Elina Karadzhova, Interaction and Motion Designer, Whitespace (DC UK)
Graeme Sutherland, Creative Production Director, Whitespace (DC UK)
Chris Davey, Head of Creative / ECD, Whitespace (DC UK)
Daniel Sytsma, Global Chief Design Officer, Isobar - dentsu
Michael Hamilton, Senior Manager Digital Marketing, Malaria No More UK
Client:
Zero Malaria
Awards & Recognition:
The Drum Roses '22
Innovative Use of Technology
Silver
The Drum Roses '22
Most Creative use of Media
Bronze
Creativepool '22
Social
Bronze & published in the annual
FWA of the day
April '22
Cannes '22
shortlisted
The filter was submitted as part of a larger entry for Social Media Craft.
Scotish Design Awards '22
shortlisted
Lisbon International Advertising shortlisted for a Crow '22
Scan the QR code to try the Instagram filter
English and French versions available
Case Film